«Muchos encuestadores no publicaron sus números para no molestar a cierta prensa»

Ana Paola Zuban es la directora de Investigación de la consultora Gustavo Córdoba & Asociados, una de las pocas encuestadoras que se acercó al resultado de las PASO. En esta extensa charla, explica por qué fallaron tantos pronósticos, describe el rol de los medios, y cuenta la manera en que trabajó su consultora. ¿Qué dicen sus números para las elecciones de octubre?

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